Content remains king - awareness still required

As we work on the class of 74 website for NHS, we continue to grapple with 2 variants of a basic question:

Why aren't more folks signing up? 

1. Are they unaware of the site?
2. Are they aware, but the site is not compelling enough for them to interact?

If anyone has any insight into this - pls leave a comment!  We'd be grateful.

In the interim, we'll keep driving new content to http://www.nhs74.org AND keep trying to increase awareness.  

On a separate note,  check this out - vote for the city's best burger brought to our attention by John Hill - and note that Quatman Cafe is in the running.  Vote early and often!!!!!